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Joe’s Place Hartamas: New Boys on the Bloc

Fantastic Food on Four wheels.

KUALA LUMPUR:  Two years ago, two brothers from a small kampung in Kedah dreamt big to have their very own café in the city of Kuala Lumpur.

Today, they have one of the most successful cafés in the Hartamas area – Joe’s outdoor café.

Juhairi Khalid along with, his younger brother, Fauzi Khalid has long planned to open an outdoor café that catered to the young and trendy crowd.

Since arriving in Kuala Lumpur a couple of years back, Juhairi has always contemplated on creating a unique and interesting café to attract a new wave of customers.

Today, the Dream still lives on, as Joe’s outdoor café is becoming the new hotspot for residents in the Hartamas area.

Joe's in its Parked Glory

Co-owner and younger brother, Fauzi Khalid said “the reason why we chose Desa Sri Hartamas as our location was because of the people. Hartamas is like New York, this place never sleeps!”

Their outdoor style café has since gained accolade and the name Joe’s is synonymous with the local crowd in Hartamas.

Juhairi then added “Hartamas is the place where teenagers love to be. When you say hangout –they say Hartamas!”

Joe’s unique style of café welcomes the old and new generation of people to come and enjoy their services.

With a fusion of the Middle East, the café’s layout puts a twist to Arabian designs with Middle Eastern carpets and delightful shisha, while also keeping the Malaysian mamak trend.

Sisha Goodness.

The streaming crowd of customers every night requires a staff of about 8-12 to keep the place running smoothly. Each staff member carries out a certain responsibility for the café that gives Joe’s the merit of having fast and quality services.

“I always value the quality of service that people provide and I myself want people to value the services I can provide them”, said Juhairi, about his thoughts on customer service.

Their trademark yellow van offers many different varieties of traditional Malaysian foods. However, keeping current with the new trends, Joe’s café introduces their own specialties, like the funky Murtabak or Joe’s famous homemade burger, a must try at the café.

Azmi Ariff (no relation writer ariffjunior), a regular at Joe’s, believes that the café has brought many great memories and a feel-good vibe to him and his friends.

“It’s because of a place like this that makes me feel like I belong somewhere, and no other place treats me with such care and respect like Joe’s”.

Since the cafés opening in April 2009, seven months have passed; the place is still crowded every night with people from a diversity of races and backgrounds.

The dream that became a reality, Juhairi and Fauzi received an abundance of recognition which was more than what they bargained for in such a short period of time.

Fauzi believes that Joe’s is only a stepping stone, and that there will be more to come in the future.

“It was like a dream come true for me. I never would have thought that so many people would come here all the time, every night! But I guess when you believe in what you’re selling, people will support it and believe in you too”

10 responses to “Joe’s Place Hartamas: New Boys on the Bloc

  1. joe khalid ⋅

    thanx for the review bro, appreciate very much,hopefully with all the supports and prayers we’ll be the best lepaking spot in KL, we’ll try to come with more facilities and provide better service from time to time,thanx for the support again bro,n remember at GEO’S, You’re Family and a place “where friends meet”


    Joe Khalid

  2. Aizat Z. ⋅

    no problem bro, we love your shisha and your food. Joe’s is awesome!

  3. joe khalid ⋅

    thanx again bro, really appreciate it..

  4. zakiah ⋅

    I disagree with this review.. Although it convey a nice concept from the original partner idea, I feel dat joe,s place has no maintenance, n its very dirty.. I’m truly shocked to read this review.. Clearly the writer’s is merely doing a biased review as joe is his “bro”. This misleading statements are unfair to us, the customers. Have u ever been to the kitchen? Is that what you called a kitchen? Maybe in kampong standard.. not hartamas standard.. N the sofa.. Ih my goddd.. Its smelling soooo bad.. How can anybody would even sit there.. I suggest u deliver another review. Plz hv integrity and honesty as a writer. If u r a man, dun delete dis comment.

    • ariffjunior ⋅

      Reviews are written with the opinion of the writer – I say, if he likes the place, then, he likes the place. Let him express it.

      Your comment is appreciated, and you’re free to disagree mate with our review. If you really don’t like the place (or us) just push your condescending opinions with your own review.

  5. Amir Yunos ⋅

    This piece is strictly an opinion piece by boys who are just not into the posh, established spoiled lifestyle. You’re free to make you reviews about Joe’s.

    The main strength of this cafe are its burgers and shisha mainly. Its not a promotional act for our ‘bro’s’ as you call it, its mainly because we do go there and learn to adapt maturely to an environment that’s not classy, not high class of any sort, just a chilled out humble crowd of people who wants to shisha.

    Your points are fair, but you’re pushing it a little too far by calling it kampong. Its obvious that your comment and the deliverance of your points, actually shows that you’re the one being kampong mentality here.

    They are people too trying to make a living and if you wanna help, suggest ideas how to improve the place instead of condemning it. If YOU are a writer with honesty and integrity, spell out IF YOU ARE A MAN.


  6. betty ⋅

    hi there,

    just checking if these guys caters for events? or hartamas is the permanent business spot?

    tried calling and sms’ing for an upcoming event in may but to no avail. fret not if they are not interested just update or decline in proper.



  7. geo's cafe ⋅

    yes, thank you for the reviews

    zakiah: we’ve no longer using the sofa,we r trying to add more table n chairs,for our “Regular Humble Malaysian”

    The kitchen, we don’t have a kitchen, only the drink section, becoz mainly our kitchen is in the yellow truck, coz we only cater for burger, we’re waiting for an empty shop along the street to rent out and make it as a proper cafe or RESTO-CAFE, it’s about time,

    Kampong= Yes we’re kampong boys, so we started from kampong style, becoz we dont have a chance to get the empty shoplot yet, we’ll prove you how our “KAMPONG” style in handling a cafe and managing our loyal customer,they simply love it…any problem???

    Betty: thanks for your review, for now, we only cater for Hartamas area only, on the street, we don’t have enough sources and staff to do outdoor catering, hope this will help and answer ur inquiries.. thanks

    Amir & Ariff: It’s ok, let people judge us, it helps and make us better

  8. Zakiah ⋅

    Hahahaha u guys are in denial……
    Y should i spell IF YOU ARE A MAN to show my integrity and honesty?
    Dats hilarious!

    I ll tell u watt… U guys please go ahead on comforting yourself that this is a nice place for “regular humble Malaysia”. it’s impressive how you guys could come up with that shit.

    For me, any humble Malaysian deserve a clean place to hang out with. Even if it is kampong, I have seen places that have commercialized the kampong idea and have made it really well.

    Regardless where u are operating, u have to provide the best to the customer, not just simply putting some table and try to sweat some honest money from it. It’s not wise.

    Amir yunos, u made me LOL.

  9. Zakiah ⋅

    Ohoo heard that you were arrested?
    Yup definitely that’s a sign of a ” Regular humble Malaysian”
    Way to go brothers!

    Btw, there is plenty of shop lots available around Sri hartamas now. Sooooooo…..

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