By the time you’ve walked through the entrance, your eyes gaze in either shock or amazement at the various outlets surrounding you. Bright LED signboards, a plethora of China-made products, and LMFAO resonating through the hallways – with its cheesy chorus almost sounding looped by the amount of stores blaring it out of their speakers.
KUALA LUMPUR 30/01/2010: Five young adults have been seen vandalizing several public spaces around the Bukit Bintang area, pasting posters of a ‘shrieking monkey’ promoting weblog shriekingmonkeys.wordpress.com.
The suspects are identified as one heavily tattooed Indian male, three dark brown Malay males, and one Siamese national. The suspects are believed to be armed with a brush and are allegedly ‘high’ on adrenaline.
Shriekingmonkeys does not believe in monetary currency, we do not, and are not, able to advertise in large media outlets (they don’t accept banana’s or fleas for payment). We have to result in vandalism – Or how we like to perceive as Guerilla marketing:
The concept of guerrilla marketing (GM) was invented as an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional; potentially interactive;and consumers are targeted in unexpected places.
I enjoy the spontaneities that spur out of guerrilla marketing, and what better way to express our blog is through this process.
How do you do it?
With the advent rise of social media such as Facebook, twitter, flickr and wordpress, it allows the concept of GM to expand. If you haven’t realised in the last weeks of so, I have been blatantly advertising this blog on all of ya’ll’s Facebook and have included a group. (You may call spamming but I call GM).
Another example which has been a established tradition is street art – Graffiti
Our resident art editor likes to dabble in a bit of street art, so I called him the other night, and asked him about our little marketing issue, in which he provided an awesome solution.
“Yeah man, i’ll design some shiz, if you wanna lets go do some paste-ups aroundz kay-ellz in the hizzle dizzle wizzle tonight” ashed exclaimed.
“That sounds like a jolly good time navshed, I certainly would like to join you in your little adventure.” I replied.
ashed emails me the design (check our ‘about’ page) and upon seeing it, I started shrieking like a monkey. I called up editor Aizat. Z to let him know about our recent activities, in which he did not hesitate to join our misadventures.
The process of paste-ups follow four simple steps:
- Make glue
Where we went:
We handed our first poster to the guys at Palate Palette, (Iforgotyourname) seemed sincere that he liked our artwork and said he’ll put somewhere around the restaurant (probably the bin). But we headed outside Radius international and we found this raggedy looking electrical box. However, we realised that there so many people out that night everyone can blatantly see what we’re doing – which is illegal.
But this is that part that separates between a group of boys – With a group of boys WHO HAVE BALLS. We decided to just to do it straight up then and there. To our amazement, in that duration of one minute to slap on the poster, we had bystanders watching us do such a deed – But could not care less. The attention we drew by doing this – drew attention to the artwork. Success.
Drenched in perspiration and hyped on adrenaline, we made our way towards to the main street of Bukit Bintang, our heads pondering our next location. There were hoards of people in BB on Saturday night, which means a lot of Po Po. However, we decided to head to the monorail, where we found the lift lobby at Sungei Wang. We scoured the area for any security cameras which to our advantage had none (great planning SW management). This was quick work, it was around 12am at this point – no bystanders, but we got out quick, and headed towards the walkway towards to LOT 10 shopping centre.
We headed up to the rooftop of LOT 10 where Rootz nightclub was situated, in mind that the place served heavy traffic with the amount of people who like the overrated joint. The place was jammed packed, and the line entering the joint looked painfully long. Security guards, bouncers, and police officers – No go.
“Where else can we go?” collectively we thought.
We went to the carpark.
Clubbers drive to clubs. Clubbers need to park their car. Clubbers need to pay their parking ticket.
We did it in 15 seconds flat. (Round of applause for ashed please)
We eventually made our way to Bintang walk just outside Lot 10, and proceeded our way to Pavilion – We pasted another one outside a prominent Italian restaurant on the walk just outside Dome (look out for it)
We assessed the area within Pavilion however there were too many cameras, too many people, and too many Law enforcement officers. So we decided to conclude our night, and have a nice cold one.
To concur, here @ shriekingmonkeys we do not do what we do here, in the perception to gain monetary benefits.
We do this for the sake of Fun, and we take our Fun seriously.
Why we are mediating largely, is because we want more readers to visit our blog – To fuel our adrenaline to be creative, to excite our fellow peers with our rantings and opinions.
(And also to inflate our Ego)
Our goal is to increase our readership, and our happiness comes if you come read our blog.
Because to us, if we make you laugh,think,cry,ponder,debate and just to read our material:
That to us @ shreikingmonkeys is worth way more than money
So spread the word – Love us or Hate Us – http://www.shriekingmonkeys.wordpress.com
thanks to: Chip (Apie) for helping out and using his house to cook the glue, and Alip (Kamai) for another helping hand